Like all our products and ingredients, the titanium dioxide we use meets the highest standards for quality and safety, respecting all applicable laws and regulations as well as meeting our own safety assessments. Our scientists continue to review the latest scientific data and is confident that the titanium dioxide used in our products is safe.

Studies suggest that people are more likely to buy and eat foods that are brighter or more vibrant in color. And titanium dioxide is one way to make that happen. You can find it in food products like candy, coffee creamer, baking and cake decorations, and white sauces.